Email/SMS Campaign Manager – POSITION FILLED
Affiliate Marketer/Account Executive
Business Development Manager
Business Development Associate – POSITION FILLED
Sales Administrator – POSITION FILLED
SEO/Copywriter

Please send resumes for consideration to: info(at)rockstaran.com

Email/SMS Campaign Manager – Job Description:  The Email/SMS Campaign Manager is a hybrid of a technologist and a marketer.  He/she will be responsible for utilizing the company email/SMS marketing platform to build, customize, deploy, analyze and optimize email/SMS campaigns.   

Responsibilities include:

• Managing campaigns and sales forecasting, including: planning and management of calendar; forecasting sales performance for each and every campaign planned; development of content strategy and creative briefs; and management of review process – Management of review process to include frequent presentation of email calendar and email creative to executive team
• Coordinating activities and resources between cross-functional teams, including affiliate, business development, product, tech, finance, customer service and executive teams
• Driving innovation in marketing program through development of advanced strategies, such as preference center, segmentation, dynamic content, and new email types (e.g. new triggered email, new promotional email, new e-newsletters). Evaluating new email/SMS approaches, competitive benchmarking, best practices, new technology, and vendor capabilities to identify opportunities to improve email/SMS relevance, customer engagement, and sales.
• Driving optimization in email/SMS marketing through frequent and ongoing testing and analysis. Creating and managing test calendar, including collaboration with appropriate channels for input. Communicating results and insights from tests to executive team.
• Managing email/SMS deployment for all communications, programs, and channels. Ensuring the standard of flawless deployment continues to be met.
• Identifying consumer needs/wants and developing a compelling value proposition to drive email/SMS acquisition
• Attending and participating in sales meetings, training seminars and workshops
• Performing miscellaneous job-related duties as assigned
• Maintaining awareness of email/SMS marketing trends/technologies, best practices in HTML email design, coding and SMS; and CAN-SPAM and other applicable laws and regulations pertaining to email/SMS marketing

Qualifications

• Minimum 3 years solid experience in email marketing, preferably in an e-commerce/consumer internet environment
• BA or BS in Marketing, Advertising, Communications or related field preferred
• Strong technical skills. (HTML, Photoshop/Fireworks and SQL experience is a plus.)
• Thorough understanding of online creative strategy development.
• Experience managing, optimizing and growing multiple vertical email/sms campaigns
• Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on that analysis
• Excellent fiscal responsibility
• Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last-minute changes.
• Strong decision-making, organizational, planning and problem-solving skills.
• Excellent project-management and time-management skills.
• Ability to work well independently and within a team environment.
• Strategic Process and Thinking
• Must thrive in a fast-paced business environment and have a proven ability to adapt to changing priorities and strict deadlines.
• Possess an understanding of email marketing best practices in HTML email design and coding, and CAN-SPAM laws.

Affiliate Marketer/Account Executive – Job Description: The job of the Affiliate Marketer is to manage existing affiliate accounts as well as develop new accounts; both on his/her own and those assigned to him/her as assigned by management. (Open To Internet Traffic Brokers/Outside Remote Sales Associates)

Responsibilities include:

• Developing and adhering to strategies that establish proactive communication, monitor and improve service results and effectiveness and optimize value propositions
• Supporting and growing the revenue of existing accounts
• Scheduling and making ongoing proactive, strategic calls with each account to fully understand the account’s business, their ongoing strategic goals and objectives, build a strong rapport/relationship with key contacts and decision makers, identify (1) how the Account Manager can provide value to their needs, and (2) how their needs can help achieve the Account Manager’s goals and objectives
• Providing daily service and support to assigned accounts with service adjustments, problem solving, troubleshooting, and reporting requests
• Supporting the launch and revenue growth of new accounts
• Tracking and recording client data, relevant business metrics and ongoing communication and service changes
• Preparing written presentations, reports and price quotations
• Coordinating activities and resources between cross-functional teams, including sales, product, tech, finance, customer service and executive teams
• Supporting finance policies, such as payment terms, collections, invoicing and contracts
• Continually learning new product knowledge and acquire better solution selling skills
• Keeping abreast of competition, competitive issues and products
• Attending and participating in sales meetings, training seminars and workshops
• Performing miscellaneous job-related duties as assigned

• Strong listening, written and verbal communication skills
• Relationship Management
• Process and Time Management
• Strong persuasion abilities
• Full grasp of Strategic Process and Thinking
• Ability to overcome obstacles to obtain results
• Strong Phone Skills a must
• Ability to work well independently and within a team environment
• Experience with various deal structures including CPM, CPC, hybrid, etc. especially CPA
• PC proficiency and working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• 1-3 years directly related experience as an Affiliate Marketer/Account Executive
• BA or BS in Business, Marketing or related field preferred

Business Development Manager – will be responsible for managing the business development team to deliver sales orders and identify new channels to support our acquisition and transactional goals. The Business Development Manager will continuously identify, evaluate and close new orders to increase sales as well as interface with internal marketing and product and technical groups to develop, implement and support marketing strategies, programs and goals. This individual will steward, coordinate and oversee sales initiatives and relationships through all phases of launch and maintenance, including the negotiation of partnerships and deals, contract review and approval, reporting and analysis and optimization.

Responsibilities include:

• Prospect and close new lead buyers for existing verticals
• Identify new verticals in which the company can generate and sell leads
• Continually develop thorough knowledge of Companies lead generation products and business model, and an understanding of the internet advertising environment
• Analyze clients business model, ROI goals and data, media buying cycles, marketing philosophy, target demographics, etc.
• Educate customers on product and marketing strategies to increase their lead purchases and build value in the Company/customer relationship
• Create and implement custom solutions for each client
• Negotiate and review agreements (rates, placements, parameters, etc)
• Ensure that customer and Companies expectations are realistically set and managed
• Attend and participate in sales meetings, training seminars and workshops
• Research and work with customers on identifying efficient methods of optimizing their revenue
• Prepare written presentations, reports and price quotations
• Coordinate activities and resources between cross-functional teams, including affiliate, product, tech, finance, customer service and executive teams
• Support finance policies, such as payment terms, collections, invoicing and contracts
• Continually learn new product knowledge and acquire better solution selling skills
• Keep abreast of competition, competitive issues and products
• Schedule and make ongoing proactive, strategic calls with each account to fully understand the account’s business, their ongoing strategic goals and objectives, build a strong rapport/relationship with key contacts and decision makers, identify (1) how the company can provide additional value to their needs, and (2) how their needs can help achieve the companies goals and objectives
• Support the launch and revenue growth of new accounts
• Track and record client data, relevant business metrics, ongoing communication and service changes

• 1-3 years directly related experience as a Business Development Manager, preferably in internet/e-commerce environment
• BA or BS in Business, Marketing or related field preferred
• Ability to maintain a high level of new business sales activity in a fast-paced environment
• Thorough understanding of online creative strategy development.
• Experience with various deal structures including CPM, CPC, hybrid, etc. especially CPA; Data Monetization, 3rd party, Email/SMS and Exit Offers
• PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Strong Phone Skills a must
• Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes.
• Strong decision-making, organizational, planning and problem-solving skills.
• Excellent project-management and time-management skills.
• Ability to work well independently and within a team environment.
• Strategic Process and Thinking
• Ability to overcome obstacles to obtain results
• Strong persuasion abilities

Business Development Associate – Job Description: The job of the Business Development Associate is to identify new vertical opportunities for growth and to manage existing client accounts as well as develop new ones; both on his/her own and for those assigned by management.

Responsibilities include:

• Prospect and close new lead buyers for existing verticals
• Identify new verticals in which the company can generate and sell leads
• Continually develop thorough knowledge of Companies lead generation products and business model, and an understanding of the internet advertising environment
• Have an understanding and the ability to analyze the clients business model, ROI goals and data, media buying cycles, marketing philosophy, target demographics, etc.
• Educate customers on product and marketing strategies to increase their lead purchases and build value in the Company/customer relationship
• Negotiate agreements (rates, placements, parameters, etc) with customers
• Ensure customer expectations are realistically set and managed
• Attend and participate in sales meetings, training seminars and workshops
• Research and work with customers on identifying efficient methods of optimizing their revenue
• Create and implement custom solutions for each client
• Prepare written presentations, reports and price quotations
• Perform miscellaneous job-related duties as assigned
• Schedule and make ongoing proactive, strategic calls with each account to fully understand the account’s business, their ongoing strategic goals and objectives, build a strong rapport/relationship with key contacts and decision makers, identify (1) how the Account Manager can provide value to their needs, and (2) how their needs can help achieve the Account Manager’s goals and objectives
• Provide daily service and support to assigned accounts with service adjustments, problem solving, troubleshooting, and reporting requests
• Support the launch and revenue growth of new accounts
• Support finance policies, such as payment terms, collections, invoicing and contracts
• Continually learn new product knowledge and acquire better solution selling skills

• 1-3 years directly related experience as a Business Development Associate, preferably in internet/e-commerce environment
• BA or BS in Business, Marketing or related field preferred
• Ability to maintain a high level of new business sales activity in a fast-paced environment
• Understanding of online creative strategy development.
• Experience with various deal structures including CPM, CPC, hybrid, etc. especially CPA; Data Monetization, 3rd party, Email/SMS and Exit Offers
• PC proficiency and working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Phone Skills a must
• Strong persuasion abilities
• Strong work ethic and the ability to work independently
• Ability to overcome obstacles to obtain results
• Strong listening, written and verbal communication skills
• Relationship Management
• Process and Time Management

Sales Administrator – Job Description: The job of the Sales Administrator will be to maintain and monitor lead volume delivery to clients. He/She will be responsible for day-to-day lead delivery commitments and adjustment requests. In addition, he/she will be the initial contact point for the client to address lead quality, troubleshooting, reporting requests or technical issues. This will give the client an initial direct contact for efficient, convenient support/resolution.

Responsibilities include:

• Develop and adhere to strategies that establish proactive communication, monitor and improve service results and effectiveness, optimize value propositions
• Support and grow the revenue of existing accounts
• Provide daily service and support to assigned accounts with service adjustments, problem solving, troubleshooting, and reporting requests
• Supporting the launch and revenue growth of new accounts
• Maintain and monitor lead volume delivery to clients
• Relay lead quality, troubleshooting, reporting requests or technical issues to the appropriate channels
• Supporting finance policies, such as payment terms, collections, invoicing and contracts
• Continually learn new product knowledge and acquire better solution selling skills
• Attend and participate in sales meetings, training seminars and workshops
• Perform miscellaneous job-related duties as assigned
• Prepare routine periodic sales and activity reports as required
• Possess a clear understanding of the clients’ business models

• Strong listening, written and verbal communication skills
• Relationship Management
• Process and Time Management
• Phone Skills a must
• Minimum of 1 – 2 years prior account management experience, preferably in internet/e-commerce environment
• Ability to maintain a high level of ongoing and new business activity in a fast-paced environment
• Strong work ethic and the ability to work independently
• PC proficiency and working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)